Absolut Vodka – Dia De Los Muertos packaging

  • Absolut Vodka is one of the world’s most prominent spirit brands. Through generations they’ve challenged the world’s understanding of art and design. 

    Our task was to create a gift pack for the Mexican holiday Dias de Los Muertos to raise the perceived value of the product. 

    By tastefully combining Mexican sugar skulls with the Swedish traditional pattern known as Kurbits, we saluted the local holiday as well as Absolut’s Swedish heritage. 

    The gift pack was sold in a limited edition in the US and Mexico. It quickly gained collector’s value and currently it can only be bought in a few copies on E-bay.

  • Inspiration: