OLIMPICA is a new Brand that has come to conquer the palates of lovers of artisanal Mexican beer, and to position itself the world over as a symbol or quality and strength.
It’s because of this that our proposal is centered on showcasing the product as an emblem of monumentality and achievement. In both its tap and bottle presentations, we’ve used monolithic elements to convey empowerment and heroism throughout every effort in the design and communication of the branding.
OLIMPICA is a beer for the conqueror of obstacles, the prize for those who aren’t afraid to face any challenge.
Art Direction: Futura
Photography: Rodrigo Chapa
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