Wärm | Branding, strategy & naming


  • Year: 2016
    Wrm

    An Argentine brand of backpacks, purses and accessories, created with a clear purpose: to contain the unique and everyday world of each person. Working with passion, they incorporate original designs, materials of excellent quality and a special interest for the details. Crossing in every product ideas, design, trades that are put in value, respect for quality and finishes. Wärm offers attractive, practical and useful products.
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    Una marca argentina de bolsos, carteras y accesorios, creada con un propósito claro: contener el mundo único y cotidiano de cada persona. Trabajando con pasión, incorporan diseños originales, materiales de excelente calidad y un interés especial por los detalles. Cruzando en cada producto ideas, diseño, oficios que se ponen en valor, respeto por la calidad y por los acabados. Wärm ofrece productos atractivos, prácticos y útiles.

    Art Direction
    Strategy - Brand concept
    Naming
    Branding
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  • Brand concept 
    "We are a sign that opens a space for you, the way you can take your world wherever you go." Wärm is a brand with a lively, serene and fresh personality. A vibrant brand: what beats inside us, our energy. With a clear purpose: to contain your world, to take care of your things that you treasure and want always to your side.

    Naming
    The name was created based on the brand concept. We look for a word that represents the warmth of the brand and its purpose: to contain the world of each customer, through its products. Starting with the word "warm" in English, combined with "wärme", "heat" in German, we create Wärm: A shelter of your own, a warm place with the things that you need and make you feel good.


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