2018 One Show Merit
Think LA Best Video Campaign
4 x Gold Addy's
2 x Silver Addy's
Everyone knows the Honda Fit is a compact car. It's pretty obvious.
What isn't so obvious, is that unlike other compact cars, it can carry a lot of stuff. .
So we created a campaign that showed off its roominess in unexpected ways.
We partnered with Hulu & Snapchat to create contextual ads for each platform.
We targeted different audiences based on the kind of content they watched in Snapchat.
The campaign proved that even though the Fit is small, it’s also incredibly roomy.