A previous client got in contact with a vision for their new startup which needed an entire branding package and brand structure for their new recruitment agency Connected. The brief was surprisingly open, as we had built up trust from years of delivering high standards of work meaning we were left time to work out the strategy, get to the core of what the new business was about, their key audience and demographic and what they were trying to achieve and accomplish before moving forward with the initial design and concept work.
The logo was created with a mind to be taken apart and used as a graphic device across the brand, so every single touchpoint from Connected would feel totally on brand thus enabling strong brand recognition.
The brand launched last year and is already a success in the creative recruitment market. Having gone through the design, Connected has gone from being a startup with two people to a staff of 10 and two offices in the UK.