Ghetaldus Optics

  • Ghetaldus Optics
    Rebranding // Identity Implementation // Advertising // Signage



  • About
    Ghetaldus Optics is the largest manufacturer and distributer of all types of prescription glasses, sunglasses and contact lenses on the Croatian market. Ghetaldus Optics Ltd. was founded in 1957 and used to be a synonym for ophthalmic optics in Croatia. In the transition process with the emergence of young and modern brands on the market, the company has lost its distinctiveness as a result of poor and confusing communication.
    The aim of the new visual identity is not only for the client to "pop out" as something new, fresh, active and visible, but also to restore customers’ confidence with clear communication of professionalism, quality and tradition.

    Concept
    The character "G" represents the initial of the company, as well as the visual link to the graphical element from the old visual identity. However, this time around it has a completely different function, with modern visual expression.
    The primary activity of the company Ghetaldus is related to the eye and eyesight. The symbolism of the logo that wants to achieve a high-quality transmission of vision, mission and functions of the brand must clearly present the brand’s purpose and scope.

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    Credits

    Client // Ghetaldus Optika d.d.
    Agency // Studio 33
    Design and Art Direction // Leo Vinkovic, Igor Penovic
    Design // Mario Majkic
    Signage Photography // Marija Gasparovic
    Campaign Photography // Young & Lovely Production // Tina Verhas / Dea Lazar

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    Awards

    BRONZE // A'Design Awards, Como - Italy // 2018
    BRONZE // WINA World Independent Advertising Awards, Barcelona // 2017
    Honorable Mention // International Design Awards Los Angeles // 2017