This project is a fun, experimental design concept for one of my all time favorite stores, Whittard of Chelsea - an international retailer of coffee & tea. They have a constantly expanding collection of brews, equipment and chinaware. I decided to focus on their Summer collection with a minimal yet colorful approach to their site.
Their most recent collection called the 'Zinnia' is inspired by tropical flowers and summer styles. It's a little ode to the beauty of the rainforest. I wanted to display their vibrant products in a minimal setting, making use of simple design elements and bold choices for the layout and positioning.
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