EFFI Orthopedic Clinic

  • EFFI Orthopedic Clinic                                                                                                 
    EFFI orthopedic clinic it's a modern and innovative clinic of ortopedics and traumatology of  the locomotor system offering
    full package of orthopedic services and complex professional medical care in one place.

    Agency's task was to create full visual communication system expressing an innovative attitude towards the rehabilitation
    process that provides an effective recovery and out of the box way of searching
    for new solutions and methods of treatment.

    The strongest point of EFFI orthopedic clinic is complexity and the philosophy of the company that combines focus on the
    locomotor process and innovative solutions going beyond medical trade's appropriate limits.

    EFFI's offer is addressed to people looking for comfortable and luxury clinic, where under a care of specialists they can get
    back to great physical condition, for those who're looking for a clinic that is open for nonstandard solutions and hires highly
    qualified and passionate staff that truly identifies with the philosophy of the company.​​​​​​​

  • The concept of ID is based on modular system showing the mechanism of movement of a human body. Strong, very expressive and toned by colour logo and structural typography symbolizes the philosophy of the company – nonstandard thinking.
  • The typeface complements clinic's offer and company image. The font is strong but functional and gives a lot of interesting possibilities to use in an interaction with changing moduls of the main graphic sign.
  • Modern ID system and a very strong logo was enriched with esthetic and contrast anatomic drawings, orthopedic illustrations and pioneering works in photographic studies of motion, compatibile with the concept of showing the process of movement of a human body.
  • Industry + Location
    Orthopedic&Traumatology Clinic / Krakow, Poland 

    Summary of work
    Communication strategy / Logo / Visual Identity /  Print management / 
    Naming 
    Web design & development / Brand consulting 

    Print details
    Papers : Keaykolour Original Gray / Keaykolour Original White / Connosieur Soft White
    Production method : Hot Stamping / Screen Printing / Emboss Printing / Paper Laminating 

    Special thanks
     Anna Małkowska / Emilia Czuryk - Reprint / Łukasz Budziaszek EFFI Clinic / 



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