Guaraná from Maués

  • Guaraná Antarctica: Hands from Maués
    Letterings and illustrations — Estudio Pum

    concept — André Brandão and Fabiano Higashi
    copywriting — André Brandão
    lead design — Fabiano Higashi
    art direction — Fabiano Higashi and Pedro Gabbay
    illustration — Estudio Pum, Fabiano Higashi, Fabio Vido and Pedro Gabbay
    calligraphy — Fabiano Higashi and Gisele Oshiro
    letterings & typography — Estudio Pum, Fabiano Higashi and Pedro Gabbay
    creative direction — Pedro Prado, Rodrigo Castellari and Theo Rocha
    graphic producers — Guilherme Gaggl and Jomar Farias

  • Letterings — We used the vernacular typography from
    Amazon region as an inspiration to 
    our hand drawn letterings.

  • Patterns — Some of the patterns created by Pum.

  • The Book of Maués — Photos of the printed book.

  • + More — A video about the concept and printing of the book

  • Say hi! — Instagram / facebook
    São Paulo BR / Porto PT
    © All rights reserved.