ME 2018 — TV Commercial

  • X = # ME
    45 seconds to describe 365 days of fun and colorful content? Challenge accepted!
    ME — My Evolution is the brand new daily planner by Franco Cosimo Panini Editore, designed for those who love to create, experiment and share.
    The entire ME collection, which includes backpacks, bags and pencil cases, i
    s reversible and customizable with paints, stickers and stencils.


  • Client: Franco Cosimo Panini Editore
    Produced, directed & animated by: Happycentro in Verona – Italy
    DOP: Federico Padovani
    Hands by: Anna Rodighiero, Erik Righetti, Erica Zipoli
    Male model: Erik Righetti
    Set design & props: Federico Padovani, Federico Galvani, Anna Rodighiero, Erica Zipoli
    Editing & compositing: Federico Galvani, Davide Pagliardini, Erik Righetti
    Hand Lettering: Davide Pagliardini
    Sound design: TVCulture
    Music: Active Life (B. Gledden / S. Dymond / J. Pedder)
    Thanks to: Sacro Santo for clothing & accessories