COACH x Keith Haring

  • Coach, Inc. is an American multinational luxury fashion company based in New York City.
    They partnered with the Keith Haring Foundation to launch a capsule collection that applied iconic illus
    made by Keith Haring onto some products.

    We’ve been asked to design and produce a video that showed, in artist’s studio situations, those products.
    We’ve been lucky enough to work on Keith’s illustration, bringing them to life by animating those amazing strokes.
     And letting them come alive in basic wood+monotone environments that we proudly build, as usual.

    And for weeks we had in our ears great scratchy-groovy-vocoded vibes back from those mighty years. 
    Amazing experience.


  • Client: Coach – New York
    Produced, directed & animated by: Happycentro in Verona – Italy
    
Set & props design: Federico Padovani, Federico Galvani, Anna Rodighiero, Erica Zipoli
    
DOP: Federico Padovani
    Editing & Compositing: (Master & Commander) Davide Pagliardini
    2D Animation: (Slow Hand) Erik Righetti
    Hand painting: Erica Zipoli
    Hands by: Anna Rodighiero
    Editing Making Of: Anna Rodighiero, Federico Galvani
    Music & Sound design: TVCulture

    © 2017 COACH / © KEITH HARING FOUNDATION LICENSED BY ARTESTAR, NEW YORK