Tequila Cloud | Mexico Board of Tourism

  • Winters in Germany are really rainy.So Rainy that 35% of all German travel happens during this time.
    To put sunny Mexico top of mind, we mixed the Mexican thing Germans love, Tequila,
    with the weather they don´t love, rain, to create the first:​​​​​​​
  • Within four days of the Tequila Cloud launch, the average Google search volume for “Mexico Travel” increased by 50% in Germany. Within two weeks, the news spread around the globe, with people demanding the cloud, and even sharing on social media their desire to book their flights to Mexico. Paid media was $60K, which generated $4.8MM in earned media and 473MM impressions.
  • The science behind the Tequila Cloud
    1. Vaporization
    We used ultrasonic humidifiers to vibrate tequila at a frequency that turned it into a visible mist.
    2. Condensation
    The mist was then pushed up into a plastic structure, where it condensed.
    3. Precipitation
    The liquid then rained as drops.
    The cloud was tied to real-time weather data, so it rained tequila every time it rained in Berlin.

    2017 Cannes Lions
    Silver in Outdoor
    Shortlist in PR
    2017 Ojo de Iberoamérica
    Sol de Plata in Innovation
    Sol de Plata in Outdoor
    Sol de Bronce in PR
    Sol de Bronce in Media
    Shortlist in Outdoor
    Shortlist in Media
    Shortlist in Digital
    2017 Clios Awards
    Shortlist in Out of Home: Ambient
    2017 LIA
    Bronze in Design: Experiential Design
    Bronze in Non-Traditional: Experiential
    Bronze in The NEW: Experiential

    Client: Mexico Tourism Board
    Creative Agency: Lapiz
    Production Company: Two Bit Circus
    Sound: Earhole Studios
    PR Agency: MSL Group

    Lapiz USA
    Executive Creative Director: Luciana Cani
    Creative Director: Lizette Morazzani
    Head of Art: Flavio Pina
    Associate Creative Director: Felipe Leite
    Sr. Designer: Juan Carlos Montes
    Copywriter: Ana Karina Da Silva
    Art Director: Freddy Agostini
    Editor: Rodrigo Cantalejo
    Strategy Director: Felipe Cabrera
    Strategist: Jaime Mougan
    Executive Producer: Aldo Gagliardi
    Producer: Juale Chavez
    Account Director: Ernesto Adduci
    Account Supervisor: Daniela Barceló
    Account Supervisor: Maria Bonet
    Assistant Account Executive: Marie Abboud
    Collaboration & Process Director: Julie Ptasinski

    Two Bit Circus
    Engineer: Chris Weisbart
    Engineer: Robb Godshaw

    Executive Producer: Derek Goldsmith
    Colorist: Jeff Altman
    Videographer: Robin Lockmann