Supreme Torrelavega is a multi-brand clothing boutique with shoes and accessories for men and women, inaugurated in March 2017 and located at one of the most emblematic buildings in Torrelavega (Spain), next to the main square of the town.
Before the opening, they came to Mubien in search of a visual identity that meet their strategic needs taking into account the exclusivity of their brands, the location of the boutique and its target audience.
The initial idea of the client was to call the boutique “Supreme Street Style”, we advise to discard that naming and use the surname “Torrelavega”, in this way, we not only eliminate the association with the known clothing brand Supreme, we also give importance to its location, so we converted this advantage into the central thread of the visual identity.
After studying the target audience, we designed and developed a dynamic identity that conveys the values of the project with different logos. In addition we designed all brand applications, like stationery, signage and packaging.
Art Direction: David Mubien
Creative Direction: David Mubien
Photography: Victor Mubien