To do what we want is not always easy,to really do what we want, it demands courage, and to prove we are not willing to be disciplined, or to be repressed just to fit before a model. To be rebellious, sometimes means to make sacrifices, to accomplish what we want could be the difference between "the way we should be and making a dent in this world".
Milk is based upon this ideology, setting aside packaging, labels and stationery; which is all designed and based from optimizing resources and spaces inside the refrigerator, Milk is congruence in doing what you want for the welfare of all.
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Photos by: Rodrigo Chapa