That's a project which I made in collaboration with my friends from Praxis Advance agency. I worked on this illustration starting from initial ideas and sketches, and I must say, guys prepared very detailed briefing for me. So I instantly caught client's needs. Usually I use 3D models even for people characters but this time we decided to photograph them to bring more emotions into the picture. Eugene Prist which has huge experience in advertising shooting gave me lots of insides about proper preparations to shooting. Thus at studio we got absolutly right angles and lighting to easily put photographed people into my 3D scene. For me was really interesting to work at the studio with photographer Michael Tyutin not only as 3D superviser but also as one of the models :) Then I collected tons of 3D props to build detailed scene which would look as close to the visual references as possible.