NOSIGNER designed the package of canned food series with the concept of "canned appetizer for adults for an enriched time." The brand logo is printed with black coating on a kraft paper. The illustrations like copperplate engraving make lines simply stood out. By using traditional font named "Baskerville" which was created in 18th century in England and is often used for whisky label, it gives an image of "Scotland in the late 18th - 19th century" ; a simple and classical design like a label of Scotch whisky.
Creative Direction: EISUKE TACHIKAWA (NOSIGNER)
Graphic Design: TOSHIYUKI NAKAIE (NOSIGNER)
Client: MARUHA NICHIRO CORPORATION
Illustration: TAKESHI KAWANO (NOSIGNER)
Photo: KUNIHIKO SATO (NOSIGNER)