LAUNCHING OUR NEW BRAND
IN CAIRO, EGYPT.
EPOCH .. CHOCOLATES & PASTRIES
Brand names are gateways from the product to the mind and heart of the consumer
Picking the right name will not just affect the rational decision of the consumer
rather will fasten a solid bond between both A bond that will affect his/her relationship with the product on an ongoing interrelation and thus become their first choice.
Finally our new project EPOCH has been brought to life. Very proud to have built this brand and worked with Mr. Maged El Hawary / Miss. Dina Maged El Hawary .
to reach this successful result. Was my pleasure and honor being part of the journey, and the hard work was definitely worth it. Looking forward to see the growth of this project, reaching endless development. As the brand's slogan says "The Golden Time", this journey was OUR golden time.
Agency: Nabaroski Ad Store Cario,Egypt
Creative Director: Mohamed Nabarawy
Creative copywriter: Sara Eweda
Art Direction: Mohamed Nabarawy
Studio Manager: Muhamad El-Sayed
Photographer: Sherif Leithy
Stylist: Mohamed El-zoghpy
Published on March 31, 2017
Epoch is a premium chocolates and pastries shop, recently opened to the public.
A brand which I had the pleasure to have created from scratch.
The journey started with the creation of its distinctive name, Epoch, a "point marking the start of a new period in time" symbolizing the savoring taste of the chocolates and pastries that in a way stills time, and marks a new beginning in the chocolates/ pastries world. Following, the artistic logo came to life as a sand clock, a creative logo interpretation of the Epoch concept. The idea then emanated into many shapes, from the menu and package design and Uniform .This notable work didn’t take an Epoch to complete because somethings cannot be kept long from our cherished clientels!
Chocolate epoch means the era and time of chocolate. Unlike any other sweet, chocolate
has to be indulged without hurrying. It should always have its own time!
THE CONCEPT .. SAND TIMER
Unlike any other sweet, chocolate has to be indulged without hurrying.
It should always have its own time, its own epoch. We wanted to illustrate that visually by using something that would show time in a non technological way, to manifest the pure fulfilment of chocolate. So, we wanted to use something old because people usually think that back in the “golden days”, things used to take their proper time. Therefore, we chose the visual element that reflects exactly what we’re to say, and that is the Hourglass.
SLOGAN : THE GOLDEN TIME
Epoch Branding .. guidelines