LeónLeón

  • Envelope
  • Logo
  • Detail
  • Packaging
  • Stationery
  • Detail

  • Leon León is a French-Mexican company specializing in furniture and interior design, which began to work inspired by the iconic Acapulco chair. As any well-executed project wanting to evolve, today it wants to go for more. For the identity, we decided to start at the root of the brand and reinterpret its Euro-Latin origin, mixing European abstractionism, and contrasting with native figurative art and the tropical spice of Acapulco. For the logotype, we created unique characters even though the name is itself a play on repetition. The result is an abstract, joyful, risky and colorful brand, a hypothetical visual representation of Kandinsky emerging in 70's sunny Acapulco instead of frozen Moscow.
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    For more info: press@byfutura.com
    Photos by: Rodrigo Chapa