ARI provides acquisitions and restructuring consulting services to organisations from different industries. The company is young, very flexible and agile so this determined the direction I took – clean, modern and vibrant look. ARI is abbreviated from Acquisitions, Restructuring, Integrations, their three main activities. I translated these activities into a geometric, modular and playful pattern that can be used as a secondary brand element. Basic geometric shapes from the pattern are used in the logotype as well so they are in perfect harmony.