Desgin Campaign

    Campaign for Desgin. We ambitiously removed the label from the bottle, and used the bare bottle to manipulate typography which was set behind it. Each word used in the campaign includes the word ‘GIN’ to elicit new associations to modernity, inspiration and social gatherings. The underlying theme of trying the gin for the first time and the experience associated with it. 

    Studio: Sunday Afternoon
    Creative Direction & Design: Juan Carlos Pagan and Shane Griffin
    Designer: Jens Marklund
    Photographer: Josh Dickinson