Helvetica film web concept

  • Helvetica
  • documentary film website concept

  • "Good design is as little
    design as possible"
  • —Dieter Rams

  • —About the website

  • Inspired by this Dieter Rams' principle of design, and with a very modernistic logic, we developed this concept for the Helvetica documentary film website. Using a very strong grid, a modular structure and a simple navigation interface, we tried to gather different content that could be related somehow with the movie, using it as an organizer of this information.

    This is a project for university. All the content is simulated and every rights belong to their respective owners.
    (Massimo Vignelli, Stefan Sagmeister, Erik Spiekermann, Michael C. Place - Build, Experimental Jetset, Gary Hustwit)

  • —About the film

  • Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

  • —About the typeface

  • Helvetica was developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. In the late 1950s, the European design world saw a revival of older sans-serif typefaces such as the German face Akzidenz Grotesk. Haas director Hoffmann commissioned Miedinger, a former employee and freelance designer, to draw an updated sans-serif typeface to add to their line. The result was called Neue Haas Grotesk, but its name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland, when Haas' German parent companies Stempel and Linotype began marketing the font internationally in 1961.

    Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.

  • Diseño Gráfico Nivel 3 - Cátedra Gabriele  |  FADU-UBA  |  2012