Wpirg (Waterloo Public Interest Research Group) is Student-funded organization based at the University of Waterloo, Canada.
The WPIRG was founded in 1973 with the mission of fostering and supporting UW students and others to research, educate, and take action on environmental and social justice issues. The WPIRG's rebranding is inspired by confidence and the connections. WPIRG is a foundation that seeks to have that human touch to any social and environmental problem in society without fear. It is important to create a brand that builds trust, interest so that people can unite and help make the connection stronger.
The color palette and the very friendly typography selection that we made as part of the rebranding solution represent confidence, connection and happiness. It helps to the brand to have a empathy spirit and personality.