Video # RedBull Mobile: Extreme Everyday

  • Client: PLAY  Brand: RedBull Mobile Agency: Isobar

    Creative Director: Bart Biały  Art Director: Bartosz Palasek, Kamil Borowski
    Copywriter: Karolina Antczak, Matylda Młocka   Creative: Anna Czubaszek
    Production: Propeller  Director: Marcel Sawicki
    Photographer: Daniel Korzewa

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Multiple Owners

About Project

RedBull Mobile (RBM) is a mobile phone perpaid operator, that is standing in difficult position. They have very low brand awareness, because they are strongly attached to their Mother brand - RedBull which is targeted to different audience. We were asked to find a way to distinguish RedBull Mobile from RedBull without loosing the link between brands, and to get more attention of RMB target group - much younger consumers RedBull is all about extreme sports, but RBM users are young people who just enyoy watching them. They are rather fans than active hotheads. That’s why we decided to change RedBull Mobile brand communication. We realised that everyday life of our target group is full of Extreme Situations and they don’t have to look far to feel extreme.
Published: January 06, 2017
  • Views 381
  • Appreciations 21
  • Comments 0
  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
    No Derivatives
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