FACEBOOK x DXTR / Global Causes 2016

  • "Global Causes is Facebook's global initiative to inspire its workforce to connect with causes they care about. Facebook is composed of 13,000 smart and creative people; Mark Zuckerberg and Sheryl Sandberg believe that when these people put their talents toward efforts for social good, they'll change the world. To promote the initiative's kick-off, Global Causes Day, we created a global integrated campaign." - Madeline Lambie, Odysseus Arms

    Agency: Odysseus Arms
    Illustration and Graphic Design: DXTR
    Creative Director: Chris Masse
    Art Director: Rachel Ngun
    Executive Producer: Amy Yvonne Yu
    Special Thanks to Franklin Tipton and Libby Brockhoff for making this project happen.

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    GLOBAL CAUSES POSTERS
    18x24''
    1. Global

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    2. Causes
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    3. Heart
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    HEADLINE POSTERS
    18x24''
    1. Solve something big
  • 2. Random hacks of kindness
  • 3. Hack it forward
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    T-SHIRT GRAPHIC

  • Photos: @pgaroundtheworld @captain_helm
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    ICON SET

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    ORGAN DONOR & HAITI EARTHQUAKE ICONS
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    INSTALLATION & EVENT
    Facebook Campus / Menlo Park, CA
    Facebook Headquarters Worldwide
    All images found on Twitter and Instagram.