TORONTO RAPTORS REBRAND

  • In 2014 MLSE unveiled the new Raptors Brand Identity, 
    following the We The North campaign.

    The Sid Lee design teams was tasked with developing the new brand identity mark for the team as well as designing the uniforms and street wear for the Raptors.

    Maple Leaf Sports: Client
    SID LEE: Agency
    ECD: Dave Roberts, Jeffrey Da Silva, Tom Koukodimos
    Art Directors: Sarah Foelske, Andrew MacPhee
    Designers: 
    Alex Boland, Anna Sera Garcia, Oleg Portnoy, Flavio Carvalho,
    Mitsuko Sato, Bobby Martinello, Marie Rupolo, Peter Kosciolek

    Awards:
    2017: Cleo Sports - Gold - Logo Design 
    2017: Cleo Sports - Silver - Brand Identity