The MEO service has an undeniable prestige reflected by the rising number of subscribers and by the values translated by the brand’s visual identity, powerful communication and marketing arguments and its boldness of speech: dynamic, young, credible.
However, the physical presence of MEO in Portuguese households does not reflect this dynamic. Presenting itself as a sum of objects - box, router and remote control - without an identity connection, often configuring different sets of technical devices depending on stocks availability and the type of subscription.
This "physical absence" of MEO as a single device with its own personalized identity unequivocally damages the perception and recognition of this brand as a market leader.
A new design is suggested for these three objects, one that allows their recognition as a single product with a coherent and integrated identity, where the values of MEO’s brand are honored and do complement the other manifestations of the brand.
Therefore, in the conceptual approach to the three parts a single system was created one that can be used in various positions - horizontal, vertical, or even wall mounted.
A tray/container receives the PCB and the other components of the device, being enclosed with a translucent cover that will allow visualization of both the LED indicators and the interior technological installation, giving it a common and contemporary identity.
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