A splash of color with Print Club Torino
Print Club Torino is a creative lab and headquarter for printing and graphical arts. A place where professionals and enthusiasts can experiment and share ideas, processes and techniques. All members can access digital and analog equipment, develop their own projects within a stimulating and creative space.
We designed a brand that has one simple goal: communicate that Print Club Torino is an open format lab. The print presentation looks regular at first, but plays with several out-of-format inserts. Social communication strategy and editorial planning aim to give a tone of voice to color. All events are recognizable as Print Club's.