Bonus 18 is an initiative of the Italian Council of Ministers to promote culture among young people.
From 2016 the Italian Government grants to those who turn 18 an exclusive €500 voucher to be spent in books, cinema, concerts, exhibitions and much more. Teens just have to download the app to access the bonus.
Once you turn 18, you officially become an adult, which means more responsibilities as well as more opportunities. But what about your cultural baggage? You have just begun to pack it and the passions you fill it in with will shape the you of tomorrow.
To express this concept we named the initiative “18 is You”, creating a modular logo which explains all the cultural fields you can explore by using the app: cinema, theatre, archeology, exhibitions, books and concerts.