Mudgee Ridge Estate is a family owned vineyard nestled in the hills of Mudgee, in regional New South Wales, which produces the ‘First Ridge’ range of low yielding, predominantly Italian wines.
We took a holistic look at this boutique vineyards brand positioning and personality. We created a simple and modern brand identity that uses a monogram created by crossing an M with the visual of rows of vineyard lines that cascade over the ridges.
With a need to help Mudgee Ridge Estate stand out from the crowd, we embraced the idea of still life photography to help tell the story of the vineyards 'Unique Aspect', their 'Hand Nurtured' approach, and the 'Well Grounded' soils of the region which yield wines with 'Distinct Notes' of character. These are supported by grainy black and white reportage images of everyday life at the vineyard.
For their First Ridge Italian varietal wines, which they are renowned for, the client wanted to capture a suggestion of Italy. We interpreted this through the use of the classic red and green from the Italian national flag, and elegantly used in the two ‘i’s in the words First Ridge to show these colour bars.
Still-life photography: Geoff Courtman
Reportage photography: Amber Hooper