“Shake up” it’s a vegan super food on powder special for those who don’t have the time to have breakfast everyday, but cares about their health. It is part of a complete program of fitness and health care named Instafit.
One of our client’s main objectives was to create habits on the consumers. That’s the reason why we decided to number each individual portion of powder so the users could organise their week and notice whenever they skip a meal.
We defined the name of the product as “Shake up” making reference to the act of shaking the powder with liquid in order to consume it, but also because this is a morning product and it reminded us to the imperative phrase: WAKE UP!
The color selection has to do with each flavour and the combination with black and silver is to give the sensation of strength. So if you see it on a supermarket you will identify that this is not just a flavored powder for shakes but a complete meal for adults.
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Photos by Non From