History of festival sound so It takes place on the territory of Kolomenskoye, a former tsar’s estate, now a state-owned historical, architectural and nature reserve museum, located only 10 km south-east of the city center. Since its start in 2004, the Afisha Picnic has followed the concept that mixes professional music festival featuring performances of international artists and local independent musicians, and urban-style event with all sorts of entertainment, such as designers’ market, gastronomic area, games and crafts, sports and amusements, lectures and workshops. The festival is visited by 50,000 visitors that spread out over 1,000 acres (4.0 km2) of land.
The festival is organized by the Afisha Magazine
, a major entertainment and listings
monthly. It has both Moscow and federal editions, and is local media trendsetter and insider on the cultural scene. Afisha
is published by the Moscow-based Afisha Company.
For the second year in a row Nord Collective collaborates with The Afisha Picnic working on opening titles
for the same named annual music festival, this time in close collaboration with festival’s art director.
Check last year’s opening sequence here
Client — Afisha
Brand Manager/Producer — Nadezda Chekulaeva
Concept Direction — Ira Ivanova
Art Direction — Ira Ivanova, Alex Frukta, Vladimir Tomin
Motion — Alex Frukta, Vladimir Tomin
Music/Voice — Anton Sevidov (Tesla Boy)
Colour palette consists of screaming red-pink, rich green and black,
accompanied by perfect white.
Additional element used as decor is a pattern composed of two symbols:
palm tree and thumbs up.