LA ········ CAFÉ is the place where the best coffee in Montevideo is served.
Created by a family who adores the culture and history of this plant, they have brought to the city a new way of drinking coffee.
For their identity, we proposed to hide each letter of their name in holes,
Like many animals hide in burrows.
The idea of hiding the brand name in the logo is generally not well received by customers,
But it is in this case, it is a conversation starter just like coffee.
The name of the place run quickly in Montevideo without having to write it.
The abstract pattern comes from an illustration of a "mulita",
an autochthonous animal that lives on a "madriguera", they use it for everything.