Adobe Cannes Lions 2016 Campaign

  • Blood. Sweat. Tears. Trophies.
    This ad campaign supported Adobe’s presence at the 2016 Cannes Lions International Festival of Creativity. It celebrates festival participants by recognizing how hard they work to get to Cannes – the awards show where they receive the ultimate recognition by their peers. The sentiment “Blood. Sweat. Tears. Trophies.” says Adobe gets it. And the type design celebrates creatives in a very Adobe way: We commissioned various artists to create each of these stunning typographic treatments. 
  • Art for our welcome ad came from Wete of Spain.
  • Art for Young Lions Competition sponsorship was done by Katt Phatt of South Africa.
  • Art for our sponsorship of Creative Effectiveness Lions was done by David Mascha of Austria.
  • Art for our 'Experience' seminar hosted by Stefan Sagmeister and Billie Whitehouse was done by Mario De Meyer of Belgium.
  • Social media channels.
  • Social cabana where Adobe hosted interview series with Cannes winners.
  •  Welcome banner in the Palais des Festivals, Cannes, France.