Innovate UK is the UK's Innovation Agency, they fund and support science and technology innovations that will grow the UK economy. Nucco Brain was appointed by Innovate UK to support the organisation in reaching out to a wider target audience through their digital marketing strategy.
The main task involved rebranding their YouTube Channel while producing new video series formats to share across their social media platforms.
Using our knowledge of branding and video, our team developed different extensions of the Innovate UK brand, each with a distinct visual style.
These included animated guidelines, format structure creation and visual designs that have been used by all Innovate UK’s content service providers to generate consistent productions for online content.
This work contributed to achieving Innovate UK’s objective of increasing online awareness - their YouTube subscriptions increased by 650% and content views by 875% following the rebranding. The organisation has registered a continuous upward trend of online engagement over the past year with results such as 125+ organic placements with external, relevant publishers and sector influencers.
"The insight fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility"
Pete Wilson - Digital Communications Manager at Innovate UK
We also translated our video content into a shared VR 360 experience, thanks to a partnership with Igloo Vision. We were able to show a range of 360° and VR content from all the Prediction series.
An Igloo was chosen as the perfect place to launch the Industrial Strategy Challenge Fund, a new government initiative that aims to bring together the UK’s world-leading research with business to meet the major industrial and societal challenges of our time.