La Quinta Essenza

  • In the ‘LA QUINTA ESSENZA’ logo, different elements are combined in a single sign. The design includes two forms that symbolize the letters "V" (the number five in Roman numerals) and "E" (for "Essence"). The mountains are a metaphore for ice-cream's physical coldness. The Sun rises from East behind them, representing summertime and ice-cream's goodness. The ice-cream/heart melts due to the Sun's heat, and this concept is expressed through a drop, thus creating an opposition between hot and cold. Last but not least, the logo is supplemented with the payoff: "IL GELATO CHE TI SCIOGLIE IL CUORE" / "The ice-cream that melts your heart".
  • Francesco Corberi © All rights reserved
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