Resquad’s trusted us to carry out a rebranding program for the whole company, restructuring internal brands into a newly integrated system. Also, we where able to expand the branding into a physical space, where we team up with Architect Mariel Lozano. The store is located in Harajuku, a district in Shibuya, Tokyo. The area is known as a center of Japanese youth culture and fashion. On the interior design, we kept using the key elements we defined on the branding, achieving the feeling of stepping into Resquad’s world, where the traditional Japanese culture meets the western-style clothing. A black space intervened with the fluorescent yellow line, which is now their signature. We were lucky to have Architect Mariel Lozano as a member of the team for the interiors project.
Photos by Caroga