“Cruz con Mar” (Intersected by the sea), is a residential development located in Playa del Carmen. Our branding proposal was based on the concept of an infinite dream. To live on an incredible apartment and to be in the middle of the Mayan Riviera once you get out of your place, is a dream within a dream.
That’s the reason we used the technic of juxtaposition of photos that fade out without a real logic, a chromatic selection and printing finishes with litmus details that change depending on the perspective you are looking at them.
It’s like your dreams, but a bit better.
Fotos by Caroga.