King Kong Agency
King Kong Agency is Social & Mobile - first boutique digital agency, that focuses on brand storytelling.
The purpose of this identity envisioning is to develop a distinctive presence on the digital marketing agencies market which will differentiate King Kong Agency from the competition and will establish new standard how should one social & mobile-first agency operate and communicate with the customers and the public.
Brand name is developed from two founders Mitko Cabevski known as “King” and Karlo Konig “Kong”.
The identity should differentiate from the classic approach. Agency want to send a new and innovative message to the potential clients and public. A warm and humane message with focus on people & communication. Preferred color is the violet specter as synonym for creativity, individuality, quality, spirituality, royalty.
Brand should send the message of young, innovative, passionate, playful but not childish.
Tone of voice:
The tone of voice should be hip, disrupting, thought provoking, and carrying. However also authoritative in a sense that these guys are completely sure in themselves and know what is best without hesitation. Hustle is a keyword — They will hustle for every last detail to make clients happy.
Agency: Studio 33
Design & Art direction: Leo Vinkovic, Igor Penovic
Illustration: Mario Majkic
Client: King Kong d.o.o.