King Kong Agency

  • King Kong Agency
    Identity, Illustration
     
     
    King Kong Agency is Social & Mobile - first boutique digital agency, that focuses on brand storytelling.
     
    Case Study
    The purpose of this identity envisioning is to develop a distinctive presence on the digital marketing agencies market which will differentiate King Kong Agency from the competition and will establish new standard how should one social & mobile-first agency operate and communicate with the customers and the public.
     
    Brand name is developed from two founders Mitko Cabevski known as “King” and Karlo Konig “Kong”.
     
    Executional guidelines:
    The identity should differentiate from the classic approach. Agency want to send a new and innovative message to the potential clients and public. A warm and humane message with focus on people & communication. Preferred color is the violet specter as synonym for creativity, individuality, quality, spirituality, royalty. 
     
    Brand should send the message of young, innovative, passionate, playful but not childish.
     
    Tone of voice:
    The tone of voice should be hip, disrupting, thought provoking, and carrying. However also authoritative in a sense that these guys are completely sure in themselves and know what is best without hesitation. Hustle is a keyword — They will hustle for every last detail to make clients happy.
     
     
    Agency: Studio 33
    Design & Art direction: Leo Vinkovic, Igor Penovic
    Illustration: Mario Majkic

    Client: King Kong d.o.o.
    Year: 2016