Radyvylivmilk is a small dairy manufacturer from the western countryside of Ukraine. They wanted their dairy packaging to be cheap in production, to stand out and to be like no other milk manufacturer. Avoiding all images of cows on grass fields and happy farmers.
After examination of dairy market, dominated by white cartons, and after a bunch of different concepts client settled for a bareboned bright red package, complemented with a stamp of quality and a story. We made sure the package is to be noticed, and let the product do the rest.
Radyvylivmilk dairy is now being sold all over western Ukraine.
Art direction: Nikolay Kovalenko
Designer: Igor Kolomiiets
Copywriting: Gennady Chernega