eiCare egg packaging

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  • The eicare packaging design aesthetics are rooted in the freerange farming culture and its practices. The main illustrations feature the chickens themselves, as the protagonists and communicators of the farming practices. Playfully looking at each other, the two illustrations interact
    on the self, as they would interact at the farm, revealing to the  viewer
    a part of their story and eicare mindset. Complementary, the typography flows in hand-drawn letters indicating thus, the humane notions of eicare
    and such, completing the composition. As the chicken is the protagonist, various complementary illustrations communicate the farming essence,
    the quality of the product and the general feel of eicare farming.
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    client: Barone Food AG
    year: 2015
    Beetroot design group
    and on beetroot's behance page here