Groom is a small and quiet personal care parlour for men in Kiev, Ukraine. They needed a graphic identity to go with the newly designed interior and to appeal to male visitors.
The style we developed borrows from a swiss army knife type of beauty — simple and highly functional, with minimum decorations to go along. Dark blue paper and plastic to match walls of the interior and golden accents to bring the logo to life.
We had an interesting "g-room" wordmark to play with, so we made a room, top view, out of this "G" and completed it with a custom logotype, wichc is inspired by the geometric shapes of "din 1451".