Häng konsten lågt
Häng konsten lågt is a book with the aim to inspire you on starting your own art collection – even with a limited budget or lack of knowledge on the topic. Written by swedish writer Karolina Modig, she takes you on her own personal ride of buying art for the first time and give interviews with prominent people in the art world, in order to undramatize art and make it more available. When designing the book, we wanted to keep the aestetics of an artook, but by adding an editorial touch to the design, try to make it more public to a wider audience.
The title comes from photographer Annika von Hausswolff:
”I always hang my pictures quite low in order to make you approach
the pictures with your stomach rather than with your eyes.”