I have been thinking about approaching my visual identity from a new direction for a while. The chosen path led me right back to the roots – to the classic black and white colours and their shades, and also, the classic materials. These give the impression of elegance and expertise at the same time, still, the image remains balanced. The geometric, technical shapes result in a modern, minimalist and orderly appearance.
My goal was to give the beholder the feeling that they can easily trust my skills and they will get what they see, with no discursiveness.