Vinpearl Safari, the largest wildlife care and conservation park in Vietnam. Nestled in Bai Dai, the Northwest coast of Phu Quoc Island, Vinpearl Safari Park, boasting to be Vietnam’s largest zoological park, conserve abundant indigenous and exotic flora and fauna.
The sanctuary is home to 400 species of plants, and 2000 wild animals representing 140 different species, many of which are
considered rare and endangered. The definition of Vinpearl Safari Park is beyond a wildlife exhibit park.
It’s also designated as a centre for research, breeding and preservingof the world’s rarest flora and fauna.
Logo construction base golden ratio
We fill the shape of “Phu Quoc” island, where the Safari locates, with different stylized animal graphics to promote the promised land and tropical paradise. Besides, the negative space of the logomark constructed by the animals around is in the shape of VinGroup’s bird symbol. The overall look and feel of the logo are organic and nature-oriented that can gain huge attention from the audience and introduce this Vietnam open wildlife zoo to foreign tourists.
For the identity, we explore the new amusing and friendly visual direction to attract the audience at all ages. The strong typography communicating straightforward messages paired with various animal portraits creates a sense of humor and entertainment. Animal’s voices shout out loud on different stationaries brings out the wild and natural essence of the Safari and lure the audience to join the zoo’s activities. The connection between animals and visitors is strengthened by the repeated animal illustrations, the brand contents as well as different funny applications such as tokens, stickers…
Furthermore, the tropical color palette works well on flexible applications, especially environmental designs that can build a natural tropical atmosphere for the safari. We also used customized types to maximize recognizable, flexible and cohesive brand personality.