"Anna In The Garden" is a small company based in south England (near Hastings). It provides garden maintenance for private customers.
After market and brand research, main brand values were identified: youth, commitment, sensitivity to aesthetics, communication, passion. New brand slogan: "Best friend of your garden" was a good start for design works.
Main logomark was created in three stages. First was photo session during which all possible poses of body and hands were tested. After choosing the most promising combinations the second stage could begin. Hand made sketches showed which variants work best in a monochrome enviroment.
All details like dress, shoes, hand position, species of flowers, haircut were carefully selected and drawn as a vector graphic in a third stage.