LumBeer is a personal work I was planning for a long time. Mixing illustration with packaging design is one of my passions. That said, LumBeer came in handy.The brand concept is inspired
on the lumberjacks, the workers from the logging industry who used to cut down trees using hand tools – like the famous Paul Bunyan. Elements like wood, rustic texture and warm colours helped
to define the visual universe. And the name adds personality to the brand by playing with the words “lumber” and “beer”. Hope you like it ;)
Many thanks to my friend Felipe Valerio, who wrote some fun stuff for this project.