In late March, Moscow Porsche Sportcar-Center Grand Opening – Sportcar-Center Rublevsky.
The event manager and show producer was the DEPARTAMENT Event Agency, while the centerpiece of the evening was the first-ever Digital Performance by Russian Conductor Vladimir Spivakov.
The show producers did their best to make a stunning impression on the audience in the same way as Porsche has always managed to do so by striking an amazing balance between a sporting nature, a sense of conservatism and the spirit of innovation.
DEPARTAMENT applied a creative approach while conflating the two époques in a totally unprecedented show presented by Vladimir Spivakov and his orchestra Moscow Virtuosi: a classical music piece of the 18th century and advanced visual technologies. With the help of a motion-sensing device embedded into the conductor’s baton and a specifically developed generative graphics, the video sequence behind the back of the orchestra obediently reacted to every switch of Maestro’s baton.
The overwhelmingly captivating multimedia show was demonstrated on a huge 50-meter screen and accompanied by a fascinating LD (light designer) show.
The show was followed by a national presentation of the Porsche 911 Carrera GTS new model.
For the purpose of the presentation, a spacious repair room of the Sportcar-Center was transformed for one evening into a European-class Night Club with an industrial décor. Apart from the new Porsche model, another surprise was in store for the guests in the GTS area – the performance of an incomparable Georgian singer Nino Katamadze and the Insight group, who delighted the audience with a full gamut of emotions, ranging from rejoicing euphoria to tears of happiness.
The event was attended by 1,000 persons.