KAMP Hawaii, which stands for Kids At-risk Mentoring Program, is a Hawaiian-based nonprofit youth mentoring program.
With many low income areas in Hawaii, parents often work multiple jobs to support their families, and are not available to give their children the positive influence they need. KAMP wants to position itself as an organization comprised of good people that care about the disadvantaged youth of Hawaii, and strives to make a positive impact by offering a place of nurturing guidance.
Parents, kids, volunteers, charitable contributors — generally anyone who wants to help make a difference in the lives of Hawaiian youth.
Emotional, nurturing, positive, meaningful.
A creative consideration taken from the client brief was a request to depict a Kalo (Hawaiian name for Taro) plant, because it's been an unofficial symbol of the organization since its inception. Kalo is an important symbol, because it's not only a staple in the Hawaiian diet, it's also woven into the very fabric of Hawaiian culture. In fact, the Hawaiian Creation mythology all begins with Kalo.
At the center of this design is the Kalo root. Inside it is a figure that represents Haloa, the child of Wakea (Father Heaven) and Ho’ohokukalai (the stars). Haloa is symbolized by the Kalo plant, and represents the original ancestor of the Hawaiian people.
Surrounding the root are eight heart-shaped Kalo leaves which symbolize the eight main Hawaiian islands Kauai, Oahu, Maui, Molokai, Lanai, Kahoolawe, and of course, Hawaii Island.
The main colors, green and violet, are symbolic of Kalo leaves and root, respectively, however the particular hues used here are stylized, modern, and fresh.