World Animal Protection || Raising Awareness
Nucco Brain worked with World Animal Protection to raise awareness of the cruel elephant riding industry and its harmful effects on the animals.
Across Asia, elephants are abused so that tourists can ride them. Now this cruel industry is spreading in Southern Africa.
World Animal Protection challenged our team to create a powerful visual story to help bring to life the plight of elephants in the tourism / entertainment industry for their latest campaign.
"We chose to tell our story through an animation to convey this complex issue in a simple way. With this animation we can educate and open up the public’s eyes to the cruelty behind elephant riding, and to inspire them to be a part of the solution to help end the cruelty."
Colette Collins, Deputy Director of Communications at World Animal Protection
Director: Pedro Allevato
Creative Producer/Animation Supervisor: Stefano Marrone
Producer & Project Manager: Sally Guelfi
Concept Artist: Ludivine Berthouloux and Valorize
Lead Animator: Chris Hilton
2D Animation: Ludivine Berthouloux
Sound Designer: Pindrop