Graphic Design & Typography
My name is Adrian and I am an Independent Graphic Designer currently working from Bucharest, collaborating with people and companies from all around the globe.
I specialize in Logo and Brand Identity design and have a great passion for Typography and Hand Lettering, sides of my work that constantly blend and influence each other to give every project unique accents and distinctive personality.
The prime intention behind the rebrand process was less about the individual and more about creating a visual condensation of the style and distinctive features found in his work.
Thus, typography met geometric design in a monogram that communicates both stability (through its consistent weight and angles) and unconventional thinking (by its glitched, interrupted flow).
The color palette was chosen to complement and bolster the mark, with a classic neutral combination of dark and light grays that is intensified by golden accents. The Corvidae are considered among the most intelligent of all animals, hence the raven feather motif is added not only as a peculiar element to an otherwise diplomatic design but also as a way to suggest acuity.
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